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Sponsorship Policy

Sponsorship Policy

FlyPelican | Sponsorship Policy

Partnerships That Create Value

We consider selected sponsorship partnerships that align with our brand, support meaningful engagement and deliver measurable benefits for FlyPelican and our partners.

Our approach to sponsorship

FlyPelican defines sponsorship as a short- to medium-term commercial arrangement through which FlyPelican receives agreed rights or benefits from an event, organisation, activity or other sponsorship property. Opportunities are considered based on their strategic fit with FlyPelican's commercial objectives.

We focus on a limited number of carefully selected partnerships. All sponsorship arrangements are subject to management review and approval.

What we look for

Strategic alignment

A clear connection to FlyPelican's brand, services, customers or commercial priorities.

Measurable return

Defined benefits and a credible way to assess return on investment, including exposure or customer engagement.

Practical delivery

Sufficient lead time and a realistic plan for delivering and promoting the partnership.

Value-in-kind sponsorship only

FlyPelican considers sponsorship support in the form of value-in-kind contributions rather than cash payments. Any proposed contribution is subject to availability, operational requirements and written approval.

Opportunities we cannot support

In line with our sponsorship guidelines, FlyPelican does not consider proposals that:

  • Do not demonstrate a measurable commercial return for FlyPelican.
  • Relate to political parties, religious groups or their associated activities.
  • Would negatively impact the environment.
  • Are one-off or unsustainable activities without a demonstrated business return.
  • Involve discrimination or exclusion on the basis of race, religion, gender or disability.

How to submit a proposal

To help our team assess your proposal, please include:

  1. Your organisation's name, contact details and a brief introduction.
  2. An overview of the proposed event, activity or partnership, including dates and locations.
  3. The value-in-kind support requested from FlyPelican.
  4. The sponsorship rights and benefits offered to FlyPelican.
  5. Audience, promotional reach and how the proposed return on investment will be measured.
  6. A proposed activation plan and key deadlines.

Assessment and response

Please submit your proposal well ahead of your planned activity. Allow approximately 7–10 working days for initial feedback, although assessment may take longer depending on the nature of the request.

Submission does not guarantee approval. FlyPelican may decline proposals at its discretion, including where they do not meet our sponsorship guidelines or business requirements.

Seeking support for a charity or community event?

Requests for charitable assistance, including flight vouchers for selected fundraising raffles or auctions, are considered separately under FlyPelican's Corporate Giving Policy. These requests are not assessed as commercial sponsorship proposals.

Read our Corporate Giving Policy

Have a sponsorship proposal?

Contact the FlyPelican team with the details of your proposed partnership for consideration.

Contact FlyPelican

This page outlines FlyPelican's sponsorship assessment guidelines. All arrangements remain subject to management approval and any agreed written terms.